CAMPAIGN STRATEGY / CREATIVE CONCEPT / WEBSITE / SHORT FILM WITH KEVIN McCLOUD
COLAB developed the campaign concept and content strategy for the issue at hand: the impending Government public consultation on improving UK housing standards. We needed to create an effective call to action to mobilise people to demand more space and light in their homes.
Working with the RIBA, we created a truly integrated digital campaign with strong PR hooks, utilising every opportunity to create awareness using social media channels, the press and Kevin McCloud. We even got Stephen Fry tweeting about it – more than once!
Short-listed for a CIPR Excellence award.